Managed guest posting
The provider handles publisher access and placement for a defined service.
Custom outreach
The provider prospects and pitches publishers specifically for your campaign.
Link insertions
Links are added to relevant existing content rather than a new article.
Digital PR
Campaigns earn coverage through data, stories, commentary or newsworthiness.
Questions to ask
Ask how sites are sourced, how you approve them, what quality controls apply and what happens when a placement disappears.
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