New page vs existing page
Guest posts start from a blank slate. Insertions inherit the age, links, traffic and editorial context of an existing page.
When guest posts make sense
Choose a new article when you need stronger topical framing or there is no suitable existing page.
When insertions make sense
Choose an insertion when an existing page already matches your destination and the added citation improves the passage.
Quality checks stay the same
Publisher relevance, page quality, traffic and commercial terms still matter.
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