Define the page and purpose first
Know which destination you want to support and what kind of publisher would make sense for that page.
Choose a placement model
Decide whether you want a new guest post, an insertion into an existing article, custom outreach or another authority-building method.
Vet the publisher
Check relevance, organic visibility, recent editorial output, outbound-link patterns and the exact page where your link will appear.
Treat policy risk seriously
Search engines publish policies about link spam and paid links. Paying for a placement does not make it safe or effective by default.
Use a test order
A small test lets you evaluate domain quality, communication, content, turnaround and whether the provider’s process matches its sales material.
Document what you buy
Keep records of destination URL, referring page, publisher, anchor, placement date, price and status.
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