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Audit guide

Backlink Audit Basics: What to Review and Record

A backlink audit helps you understand where links come from, which pages they point to and whether there are obvious quality or tracking issues.

Editorially reviewed • Updated September 14, 2026

Inventory your links

Export data from your preferred SEO tools and group links by referring domain, target page and status.

Review relevance and quality

Inspect questionable sources manually rather than labeling links solely from an automated score.

Track lost and changed links

A missing or redirected page can change the value and context of a placement.

Document paid placements

Keep records of purchased links, dates, cost, provider and replacement terms so you can manage them responsibly.

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