What DR measures
Domain Rating is Ahrefs’ metric for the relative strength of a website’s backlink profile.
What DA measures
Domain Authority is Moz’s predictive metric for ranking strength based on its own data and model.
Why buyers misuse them
Metrics become dangerous when they replace relevance, traffic, editorial quality and page-level evaluation.
How to use them better
Treat authority metrics as screening signals, then inspect the actual publisher and placement.
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